Website trust checklist.

Use this to spot the public trust gaps that make buyers hesitate.

Above the fold

• Can a visitor understand what you do in 10 seconds?
• Is the target customer obvious?
• Is the main next step clear?
• Is there at least one credibility signal near the first CTA?

Proof

• Do testimonials mention specific outcomes or situations?
• Are case studies easy to find?
• Are credentials, clients, reviews, or examples connected to relevant services?

Friction

• Do visitors know what happens after they submit a form?
• Are pricing, process, timeline, or fit expectations clear enough?
• Are objections answered before the CTA?