Trust audit vs SEO audit: what fixes buyer hesitation?

SEO helps people find you. A trust audit helps them believe you.

SEO audit

An SEO audit usually checks crawlability, metadata, keywords, links, technical issues, content opportunities, and search visibility.

Trust audit

A trust audit checks whether the public page gives buyers enough confidence to act: clarity, proof, claims, process, contact confidence, credibility, and friction.

Which do you need first?

If nobody can find you, SEO may be the first problem. If people visit but do not inquire, or prospects ask questions your website should answer, trust may be the first problem.