# VisibleTrust

VisibleTrust is an evidence-grade GTM warehouse for B2B go-to-market teams: lead books with receipts.

- Sellers enter their own website (or describe what they sell); VisibleTrust drafts an ICP, finds matching companies, and crawls their public sites.
- Every field has a source URL, time, confidence and license. Blanks are labelled "not found on public web" or "not looked yet". Nothing is stored as a fact unless a named collector saw it at a specific URL.
- Sources, in escalation order: the company's own website, its Shopify/WooCommerce storefront endpoints, open data (Wikidata, statutory registers, job boards, news feeds), a licensed web-search API, the customer's own connected LinkedIn/X accounts, and paid partners only behind a payment gate. LinkedIn, Google Maps and bought or scraped lists are never crawled.
- Revenue is shown as a fact only when publicly stated; otherwise a labelled estimate with its method.
- AI drafts the ICP, suggests companies (each verified by crawling its homepage), drafts outreach that may only cite facts in the book, classifies replies, and answers research questions with a verbatim quote verified on the page. Nothing a model says is stored as a fact.
- Workflow: Discover → Enrich → Qualify → Personalize → Reach → Convert. Outreach (LinkedIn, email, X) is sent only from the customer's own connected accounts; VisibleTrust is never the sender of record. Instagram and Reddit are not supported.
- VisibleTrust is a data processor, not a data broker. Per-person erasure suppresses identifiers on every channel and logs a receipt.
- Pricing: Free (200 reveals/month), Analyst $49/seat/month, GTM $99/seat/month, Firm $249/month + $49/seat.

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